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Subliminal Advertising

William Cane

You've heard that advertisers hide things in ice cubes. Now see for yourself in a new presentation by America's favorite media analyst, William Cane. Based on the best-selling book SUBLIMINAL SEDUCTION . . . Back by popular demand!

First of all, this show is educational. But it's also hysterically funny, wildly entertaining, and even a little bit scary. Learn how and why advertisers embed subliminal messages in their print, radio, and TV ads. Discover how these invisible messages influence buying behavior without even entering into the conscious mind. Research on the effectiveness of subliminal advertising is presented along with plenty of examples. Audiences have been thrilled with this show for more than two decades. Share the fun with your school today. This show appeals to all students, especially those in marketing, media, communications, and psychology.

William Cane is the pen name of Michael Christian, an attorney and professor of English at the City University of New York. He has been studying and lecturing about subliminal advertising for thirty years. He helped edit Wilson Bryan Key’s last book on subliminal advertising and was a close friend and colleague of the late Dr. Key, the world’s leading authority on subliminal advertising. Cane has appeared on more than 100 TV and radio programs, including CBS This Morning, The View, and The Today Show.

A highly sought-after speaker on the college lecture circuit, Cane was nominated Speaker of the Year by NACA in 2001.